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Wonderland Chocolate is a brand that cares. They care about communities and the people in them. They believe in hard work and dedication, sustainable communities, and thoughtful global trade. They are extremely passionate that people experience chocolate simply made from the best ingredients from different regions globally. With every bar they sell, they hope to encourage their customer's curiosity for the people and places who make their passion possible.
Wonderland sources the best ingredients from different regions globally. Using only these they take great care to make their chocolate so that one can experience the greatness of each of these regions. There has never been a more interesting brand concept in need of a creative solution in my opinion, and that's where I came in.
The logo needed to bring a lot together into one mark. The W and L are both reprepsented in a dreamlike cursive script. The W duals as a cacao bean, and the L a banner traversing the mark and encompassing their name, all of which are combined to make the globe that they traverse to make the chocolate they're passionate about.
The Wonderland packaging system needed to show the variety of the locations they were sourced, while also unity and cohesion when together. An artistic style from each region was used on each bar individually, but made in the same pattern to acheive these goals.