Case Studies Waller Handmade

Founded by sculptor Michael Waller in 2018 with a mission to create functional, handcrafted culinary art that can be handed down for generations. Fusing sculpture and design with traditional and contemporary methods avows a place where art, food, culture and heritage are forged together. Other notables are WallerFoushee Studios, the creators of "Major" the Durham bull bronze sculpture, and co-founder of Carolina Shuckers.


Waller Handmade needed a website designed to showcase both their style and products. The site needed to work to inform potential clients about custom orders, and potential retailers to sell their products as well. Marketing material was created to spread the word about the new company as well.


  • Identity
  • Website
  • Ecommerce
  • Marketing Collateral

Logo Development

The sketch behind this logo was created by Mike Waller, and he asked me to bring it to life. The initials MWH are all represented, for Mike Waller Handmade.


Website Design & Development

The website was designed to reflect the style of both the artist and his art, but equally as important to be the store that informs and sells his art as product. Care was taken to ensure the site's personality came through first, without minimizing it's ability to steer potential customers toward purchase.

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Marketing Card

I created a dropcard for Waller Handmade to be both taken by guests to their booths at shows, dropped off as marketing material, as well as sent with orders to signature that purchase.

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Other Work

Work Identity
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Work Web Development
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Work Branding
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