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Wireless Temperature Monitoring is serious business, and E-Control Systems is an industry leader. I've had the honor of working with E-Control Systems for over 12 years. That's not only 3 website builds, but now a complete brand overhaul. Their dedication is in doing everything right at every level. My goal has been to bring this across to their audience, as well as simply convey their complicated systems and highlight the variety of industries their systems can maintain.
Recently E-Control Systems decided they wanted a complete overhaul in their entire brand. The company has grown tremendously, and wanted their image to show it. Where they have built from the ground up, it was now my turn to do so with all they have accomplished.
After gathering fresh insights, the new logo needed to convey 2 things: E-Control's leap into modernity, and the cohesion of multiple things into a single unit. It was decided to keep their former symbol, the atom. The resulting mark brings the aesthetic dramatically forward with an updated rendering of their identity.
The color palette was completely updated to reflect a more modern and advanced company. EControlSystems.com displays the brand while conveying the technology and services in a straightforward manner. The site simply lays out top-level information like "How It Works" and "Why ECS", while providing multiple layers of in depth information on their Solutions pages.
E-Control Systems new business cards, and all other system collateral, were designed to be clean and modern with their new branding in mind.